What’s Driving Profit in Today’s Loyalty Landscape? [the full report]
- Ali King
- Oct 13
- 2 min read
Our newest industry report, What’s Driving Profit in Today’s Loyalty Landscape, is packed with real-world case studies from Electrum’s incredible retail partners, revealing exactly what’s working—and what’s not—in loyalty right now.
The c-store industry has entered its most data-rich era ever. Retailers have access to more consumer information, vendor partnerships, and automated tools than at any point before—but turning that data into profit takes strategy. That’s where this report comes in.
Inside this report, you’ll see how:
Even for retailers who don’t have the operational time to manage dozens of segmented campaigns, simply personalizing the order of offers and rewards, based on customer buying history, location, and active vendor-funded promotions, increased redemption rates by as much as 34%!
Adding POS Instant Enrollment as an enrollment method delivered 5× more sign-ups than industry standards—and when combined with gamified rewards and behavior-motivated fuel perks, it turned casual shoppers into fully enrolled loyalty customers.
Waterfall discounting campaigns proved that tiered, behavior-based offers drive higher frequency and repeat visits—all while being fully vendor-funded.
Growing compliancy requirements from 21+ manufacturers and smokers knowing where to find the best rates means that maximizing reimbursements and vendor funding has never been more crucial to staying ahead in your market.
This collection of performance insights from Electrum-powered retailers show what winning data-driven strategies look like in 2025. And what trends are ready to be retired. Between tightening margins, compliance shifts, and more economical purse strings from consumers, the retailers who win this year are those who treat data as currency and personalization as the conversion engine.
Customers are ready for more relevant offers, faster experiences, and smarter rewards. In an industry built on seconds and cents, knowing the data to drive behavior isn’t optional—it’s future-proofing retailers in an era of consolidation.
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