New Report Drop: The Truth About C-Store Enrollment Is In

Spoiler alert: it's a doozy.

Our latest report on enrollment and engagement trends in the convenience retail space is packed with insights that challenge the status quo and offer real strategies to drive growth. Whether you’ve already committed to a loyalty enrollment strategy or are still in test-and-learn mode, this report offers the insights you need to make decisions that drive results.

Enrollment and Engagement Strategy Trends Report

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Here’s a taste of what you’ll find inside:

• POS-first loyalty programs outperform app-first programs in enrollment by up to 54×.No, that’s not a typo. The data is clear: frictionless enrollment at the register or pump is the key to scale.

• App usage reigns supreme when personalization is added to offers (segment v all, order, etc.) When rewards are tailored—by segment, behavior, or order of appearance based on purchase history —apps become powerful engines for higher redemptions.

• Gen Z is digitally fluent but loyalty-wary.High churn and low sign-up rates among 18–24-year-olds point to one solution: remove friction, meet them where they are, and personalize every step.

If you’re ready to ditch the guesswork, this report is for you. Your next loyalty breakthrough starts now.