If you are the lookout for a loyalty provider, let’s talk about the most common pitfalls of bad loyalty.
1st. You don’t want to fit your square business in a round hole. Oftentimes retailers will partner with a loyalty provider who is just getting into the c-store industry from the restaurant or hospitality industries. They are taking a program designed for foodservice alone and cramming into the c-store space. As a c-store retailers, it’s imperative to have a loyalty program tailor made for all the complexities of the convenience store industry.
2nd. You need a loyalty provider who has excellent customer service, both for the retailer and for your customers. If they don't have the resources to have a comprehensive customer service team, they aren't going to be a good fit for convenience stores.
3rd. Many loyalty providers have only a handful of very limiting service options and you either do those, or you can’t do anything at all. It’s important to choose a loyalty provider with a wide array of loyalty offerings, that are flexible, can be customized to fit your business’s needs, and change and evolve as both your brand and the industry evolves. .
At Electrum, we like to talk about the 3 Ps of loyalty. Participation, profitability, and protection for your business. 2021 is all about the personalization and automation of those 3 Ps. It’s about creating a personal experience for your customers on and offsite, where they feel like they are being taken care, getting the best deals, and able to engage with an intuitive program that keeps evolving and giving them new things. And for you, it’s about empowering you to make the best decisions to grow your brand based on actionable data and comprehensive analytics, engaging customers with targeted promotions to drive in-store traffic, and driving customers from the pump inside the store where you make the most profit.
-The Electrum Team